Luxury Fashion Branding: Trends, Tactics, Techniques
作者：Okonkwo, Uche
出版社：Palgrave Macmillan
出版日期：2007年07月10日
語言：英文 ISBN：0230521673
在此試圖將《Luxury fashion branding》的第六章慢慢翻譯完畢，挑戰一下~
CH 6 Digital luxury P178
Luxury brands have been slower than most to unlock the potential of e-retail.they have struggle to overcome the challenge of making their digital environments as alluring as their stores.
Mark Tungate , writer and branding specialist and author of Fashion Brands:
Branding Style from Armani to Zara
奢華品牌開啟電子商務的潛能比大多數慢的多。他們必須設法讓他們網站如實體店面一樣迷人。
Mark Tungate ，作家、品牌專家和流行品牌的創始者： from Armani to Zara
The case for e-retail
Technology has definitely changed the landscape of consumer behaviour and the way business is conducted,including luxury fashion management.
科技必然已經改變消費者行為模式及生意處理方式，包括奢華流行管理。
The impact of digital revolution on consumers in the last ten years is over-whelming.
在最後十數年的數位革命對消費者的衝擊是壓倒性的。
The Internet has empowered consumers more than ever
